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In this work for the Farmers Insurance National Campaign, things got a little spooky in the name of savings. What resulted ended up working so well, that we produced two versions of the same spot each tackling a different insurance benefit.
Broadcast - Save Yourself...by Switching
Broadcast - Save Yourself...by Bundling
Digital - Jingles of Destruction
As a digital extension of the "Policy Perks" campaign, we wanted to make a quick connection between the brand and the benefit. So we leaned into Farmers most familiar hook, our "bum ba-dum bum" jingle, and recreated it using the over-the-top destruction found in our broadcast work.
Social - Policy Perks IG Stories
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