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Toyota's first Truck Brand campaign "Outlast. Outlive." focused on our community. One that prefers to take the path of most resistance.
Broadcast - Outlive the Day
Broadcast - Nightcrawler
After the success of the previous campaign, we were given a challenge: Do it again, but better. Using only footage left on the cutting room floor, stock, and one day of filming.
Awards
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Gold at the 2025 Dallas ADDYs (Television Advertising Regional/National Campaign)
Broadcast - Weather Report
Broadcast - Traffic Report
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